This Day in SEO

1998 February, 21st
GoTo Debuts Pay-for-Placement Service - Despite a similar failed attempt by Open Text a couple years earlier, GoTo debuted its pay-for-play search engine placement program on this day in 1998. Although it was frowned upon by many, supporters at GoTo compared it to the Yellowpages and pointed out that other search engines often didn't show the "best" results, just those who were best at SEO tricks.
This Day in SEO

SEO moves so incredibly fast; it’s easy to forget just how young it is. I’m not even thirty 1 and I’m older than the oldest website. Think about that for a second.

I set out to research the history, evolution and critical milestones of SEO in part just to see what I’ve missed. Although it’s been my job to know SEO from front-to-back over the past seven years, it’s impossible to catch it all. Suffice it to say, from over 150 hours of research and more than 500 events cataloged across 366 days 2, I’ve learned A LOT. Hopefully you can take something away from this research as well. Every day a new event will be posted with a link to more information about it.

The types of historical SEO events include:

  • Search engine launches and key events
  • Important SEO acquisitions
  • SEO patents
  • Famous Google Bombs
  • Major events in internet history
  • Standard-setting legal cases in SEO
  • Search engine algorithm updates
  • High-profile search engine penalties

There are too many websites I used for this research to mention them all, but here are the ones I certainly couldn’t have pulled this off without:

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  1. Ugh. I’m really freaking close though.

  2. can’t forget leap year