This Day in SEO

  • 2012 December, 12th
    Google Announces Data Highlighter Tool for Schema - On this day in 2012, Google made schema markup much easier. Users could use new tool called "Data Highlighter" in Google Webmaster Tools to annotate schema markup by simply highlighting the words. Additionally, Google would recognize highlighting patterns and would recommend other text to markup based on its predictions technology. It did have its limitations, however. It only worked for select schemas and this markup would not be recognized by Yahoo or Bing, unlike the traditional microdata markup.
    This Day in SEO

SEO moves so incredibly fast; it’s easy to forget just how young it is. I’m not even thirty 1 and I’m older than the oldest website. Think about that for a second.

I set out to research the history, evolution and critical milestones of SEO in part just to see what I’ve missed. Although it’s been my job to know SEO from front-to-back over the past seven years, it’s impossible to catch it all. Suffice it to say, from over 150 hours of research and more than 500 events cataloged across 366 days 2, I’ve learned A LOT. Hopefully you can take something away from this research as well. Every day a new event will be posted with a link to more information about it.

The types of historical SEO events include:

  • Search engine launches and key events
  • Important SEO acquisitions
  • SEO patents
  • Famous Google Bombs
  • Major events in internet history
  • Standard-setting legal cases in SEO
  • Search engine algorithm updates
  • High-profile search engine penalties

There are too many websites I used for this research to mention them all, but here are the ones I certainly couldn’t have pulled this off without:

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  1. Ugh. I’m really freaking close though.

  2. can’t forget leap year