This Day in SEO

1998 November, 24th
AOL Purchases Netscape for $4 Billion Stock Swap - Just a week after Netscape acquired the NewHoo directory, it was acquired by AOL in for over $4 billion in stock swaps. It was widely known that AOL and Microsoft were competing for this acquisition and AOL eventually won. The only piece of business AOL did not acquire was Netscape's business software operations, which would be run by Sun in partnership with AOL.
This Day in SEO

SEO moves so incredibly fast; it’s easy to forget just how young it is. I’m not even thirty 1 and I’m older than the oldest website. Think about that for a second.

I set out to research the history, evolution and critical milestones of SEO in part just to see what I’ve missed. Although it’s been my job to know SEO from front-to-back over the past seven years, it’s impossible to catch it all. Suffice it to say, from over 150 hours of research and more than 500 events cataloged across 366 days 2, I’ve learned A LOT. Hopefully you can take something away from this research as well. Every day a new event will be posted with a link to more information about it.

The types of historical SEO events include:

  • Search engine launches and key events
  • Important SEO acquisitions
  • SEO patents
  • Famous Google Bombs
  • Major events in internet history
  • Standard-setting legal cases in SEO
  • Search engine algorithm updates
  • High-profile search engine penalties

There are too many websites I used for this research to mention them all, but here are the ones I certainly couldn’t have pulled this off without:

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  1. Ugh. I’m really freaking close though.

  2. can’t forget leap year