On one hand, Google Correlate is an incredibly powerful tool that sheds light into the behaviors and mindsets of all types of people. On the other hand, its massive dataset has been well documented in leading people to blur the lines between correlation and causation.

But on the other hand (yes, we’re up to three hands now), Google Correlate is just fun to play around with.

Warning: The rest of this article should not be taken seriously. I’m serious.

Here are seven SEO-themed spurious Google Correlate examples!

It may seem like a stretch to pick up anything of cognitive value from a show centered on selfish incompetence, but who doesn’t love a bit if irony? There is a single Sunny episode that truly embodies the most essential tips to solving mysteries, including those found in web analytics.

Obviously, I’m talking about Who Pooped the Bed?

Why did my website traffic drop (or increase)?

Last Updated: 8/6/2017

Diagnosing a sudden drop off in traffic, or even an unexpected surge, can be daunting. When you open up Google Analytics, you’re certain the answer is in there somewhere, but how do you know where to check first? While you sift through the kajillion metrics, dimensions, filters, segments and date ranges in front of you, you’re reminded that website traffic is down and people are demanding answers!

Take. A. Deep. Breath.

Here’s a handy website traffic analysis decision tree to help make sure you’re asking the right questions at the right times.