It may seem like a stretch to pick up anything of cognitive value from a show centered on selfish incompetence, but who doesn’t love a bit if irony? There is a single Sunny episode that truly embodies the most essential tips to solving mysteries, including those found in web analytics.

Obviously, I’m talking about Who Pooped the Bed?

Why did my website traffic drop (or increase)?

Last Updated: 8/6/2017

Diagnosing a sudden drop off in traffic, or even an unexpected surge, can be daunting. When you open up Google Analytics, you’re certain the answer is in there somewhere, but how do you know where to check first? While you sift through the kajillion metrics, dimensions, filters, segments and date ranges in front of you, you’re reminded that website traffic is down and people are demanding answers!

Take. A. Deep. Breath.

Here’s a handy website traffic analysis decision tree to help make sure you’re asking the right questions at the right times.

This research has been updated. View the most recent results here.

Does where you live affect your odds of getting a job in SEO? Do large metropolises only seemingly have more SEO career opportunity until you adjust for population size?

Supply and demand – that’s ultimately what I’m after with this exploration. And while there has been research posted on the subject, it didn’t take into account the number of individuals vying for those jobs.

And why settle on “SEO” jobs, anyway? After all, there’s been legitimate acknowledgement of SEO becoming less of a job title and more of a key skill to have in a Swiss Army type of role. 1 Well, I’m glad you asked.

This research is about the present, not where we’re headed. Take a look at the number of United States job title postings from Indeed.com pulled in January 2017.

• title:(“inbound marketing”) OR title:(“inbound marketer”)- 40 (-34% from July 2016)
• title:(“content marketing”) OR title:(“content marketer”) – 466 (-3% from July 2016)
• title:seo – 824 (-8% from July 2016)

In closely related fields, “SEO” is still the heavy favorite when it comes to job titles.

OK. Let’s skip to the good stuff. I’ve added anchor links below so you can jump around as you wish, but I do have one last thing to help set the stage.