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Measurement + Analysis, Working in SEO

Why ‘Ahrefs vs. Semrush vs. Moz’ Misses the Larger Point

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October 11, 2020by Tylor Hermanson
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Lists + Curation, Measurement + Analysis

Best Cities to Get an SEO Job

Does where you live affect your odds of getting a job in SEO? Do large metropolises only seemingly have more SEO career opportunity until you adjust for population size?

Supply and demand – that’s ultimately what I’m after with this exploration. And while there has been research posted on the subject, it didn’t take into account the number of individuals vying for those jobs.

And why settle on “SEO” jobs, anyway? After all, there’s been legitimate acknowledgement of SEO becoming less of a job title and more of a key skill to have in a Swiss Army type of role. Well, I’m glad you asked.

This research is about the present, not where we’re headed. Take a look at the number of United States job title postings from Indeed.com pulled in January 2019.

  • title:(“inbound marketing”) OR title:(“inbound marketer”)- 64 (+60% from January 2017)
  • title:(“content marketing”) OR title:(“content marketer”) – 532 (+14% from January 2017)
  • title:seo – 888 (+8% from July 2016)

In closely related fields, “SEO” is still the heavy favorite when it comes to job titles.

OK. Let’s skip to the good stuff. I’ve added anchor links below so you can jump around as you wish, but I do have one last thing to help set the stage.

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January 6, 2019by Tylor Hermanson
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Grab Bag, Measurement + Analysis

12 Analytics Lessons from It’s Always Sunny in Philadelphia

It may seem like a stretch to pick up anything of cognitive value from a show centered on selfish incompetence, but who doesn’t love a bit if irony? There is a single Sunny episode that truly embodies the most essential tips to solving mysteries, including those found in web analytics.

Obviously, I’m talking about Who Pooped the Bed?

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October 31, 2017by Tylor Hermanson
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THIS DAY IN SEO
2008 October, 2nd
Google Removes Directory Submission from Webmaster Guidelines - It was only a matter of time for Google to officially change its stance on directory submissions and on this day in 2008, it did. As a sign of things to come where most directory links would not only become irrelevant, but potentially dangerous, Google removed the following suggestion from its Webmaster Guidelines: "Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites."
This Day in SEO
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