Category: Measurement + Analysis

THIS DAY IN SEO

2014 May, 20th
Google Keeps eBay at Bay - Let's just start off by saying the days surrounding this were a little chaotic. In less than a week, Payday Loan 2.0 and Panda 4.0 were released, so it took some smart folks to realize eBay's ranking freefall was a manual penalty. Mozcast data showed eBay went from the #6 most visible site in their dataset to #25 and lost visibility by over 70%. A study by Rishi Lakhani revealed nearly all penalized URLs were category pages containing "/bhp/", later known to be acting as footer doorway pages for high value keywords.
This Day in SEO