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Measurement + Analysis, Working in SEO

Why ‘Ahrefs vs. Semrush vs. Moz’ Misses the Larger Point

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October 11, 2020by Tylor Hermanson
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Lists + Curation, Measurement + Analysis

Best Cities to Get an SEO Job

Does where you live affect your odds of getting a job in SEO? Do large metropolises only seemingly have more SEO career opportunity until you adjust for population size?

Supply and demand – that’s ultimately what I’m after with this exploration. And while there has been research posted on the subject, it didn’t take into account the number of individuals vying for those jobs.

And why settle on “SEO” jobs, anyway? After all, there’s been legitimate acknowledgement of SEO becoming less of a job title and more of a key skill to have in a Swiss Army type of role. Well, I’m glad you asked.

This research is about the present, not where we’re headed. Take a look at the number of United States job title postings from Indeed.com pulled in January 2019.

  • title:(“inbound marketing”) OR title:(“inbound marketer”)- 64 (+60% from January 2017)
  • title:(“content marketing”) OR title:(“content marketer”) – 532 (+14% from January 2017)
  • title:seo – 888 (+8% from July 2016)

In closely related fields, “SEO” is still the heavy favorite when it comes to job titles.

OK. Let’s skip to the good stuff. I’ve added anchor links below so you can jump around as you wish, but I do have one last thing to help set the stage.

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January 6, 2019by Tylor Hermanson
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Grab Bag, Measurement + Analysis

12 Analytics Lessons from It’s Always Sunny in Philadelphia

It may seem like a stretch to pick up anything of cognitive value from a show centered on selfish incompetence, but who doesn’t love a bit if irony? There is a single Sunny episode that truly embodies the most essential tips to solving mysteries, including those found in web analytics.

Obviously, I’m talking about Who Pooped the Bed?

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October 31, 2017by Tylor Hermanson
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THIS DAY IN SEO
1973 March, 26th
Larry Page is Born - On this day in 1973, Larry Page was born. He would go onto be the co-founder of Google with Sergey Brin at Stanford University.
This Day in SEO
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