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Abstract + Theoretical, Grab Bag

4 Clickstream Alternatives to Fill the Jumpshot Void

basketball hoop with jumpshot logo

Source: StockSnap

As an NBA fan and marketer, there are two “jump shots” I’m longing to have back. While one’s return is only a question of when, the other can seem lifeless and futile. Whether the recency of Easter weekend has me filled with a resurrection optimism or there’s something more to it, I believe there’s reason for hope. Why? I can think of a few possible solutions to replenish at least some of what was lost.

I don’t claim to be an expert in this area. In fact, let me be clear; I’m not an expert in clickstream. However, if I can envision some realistic solutions, I’m sure others who are more equipped could do the same to an even greater extent.

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April 19, 2020by Tylor Hermanson
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Grab Bag

7 Absurd SEO Correlations Using Google Correlate

funny Google Correlate examples

On one hand, Google Correlate is an incredibly powerful tool that sheds light into the behaviors and mindsets of all types of people. On the other hand, its massive dataset has been well documented in leading people to blur the lines between correlation and causation.

But on the other hand (yes, we’re up to three hands now), Google Correlate is just fun to play around with.

Warning: The rest of this article should not be taken seriously. I’m serious.

Here are seven SEO-themed spurious Google Correlate examples!

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August 21, 2018by Tylor Hermanson
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Grab Bag, Measurement + Analysis

12 Analytics Lessons from It’s Always Sunny in Philadelphia

It may seem like a stretch to pick up anything of cognitive value from a show centered on selfish incompetence, but who doesn’t love a bit if irony? There is a single Sunny episode that truly embodies the most essential tips to solving mysteries, including those found in web analytics.

Obviously, I’m talking about Who Pooped the Bed?

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October 31, 2017by Tylor Hermanson
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THIS DAY IN SEO
1999 April, 15th
AltaVista Clears Up Rumors Too Late - AltaVista announced its new paid placement to its advertisers via DoubleClick. Between the way it was worded, along with how the screenshot did not delineate between paid and organic listings, It was misinterpreted to be a pay-for-organic placement service. AltaVista let the rumors fester and waited a week to clear the air. 
This Day in SEO
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7 Absurd SEO Correlations Using Google Correlate

7 Absurd SEO Correlations Using Google Correlate

12 Analytics Lessons from It’s Always Sunny in Philadelphia

12 Analytics Lessons from It’s Always Sunny in Philadelphia

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