June 26, 2017 - Sandbox SEO

Measurement + Analysis

Website Traffic Analysis Decision Tree

Why did my website traffic drop (or increase)?

Last Updated: 8/6/2017

Diagnosing a sudden drop off in traffic, or even an unexpected surge, can be daunting. When you open up Google Analytics, you’re certain the answer is in there somewhere, but how do you know where to check first? While you sift through the kajillion metrics, dimensions, filters, segments and date ranges in front of you, you’re reminded that website traffic is down and people are demanding answers!

Take. A. Deep. Breath.

Here’s a handy website traffic analysis decision tree to help make sure you’re asking the right questions at the right times.

June 26, 2017 by Tylor Hermanson

THIS DAY IN SEO

1994 July, 20th
Lycos Launches to the Public - What started as a project at Carnegie Mellon University to measure the size of the web, Lycos was born. On this day, it launched with 54,000 indexed pages. That number grew to almost 400,000 a month later and 1.5 million by January of the following year. Lycos was named after Lycosidae, the Latin name for wolf spider, due to the spider's active hunting behavior. Lycos soon became the largest search engine and had unique SERP features, like providing URL descriptions and keyword counters, which separated it from the (wolf) pack.
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