Why did my website traffic drop (or increase)?

Last Updated: 8/6/2017

Diagnosing a sudden drop off in traffic, or even an unexpected surge, can be daunting. When you open up Google Analytics, you’re certain the answer is in there somewhere, but how do you know where to check first? While you sift through the kajillion metrics, dimensions, filters, segments and date ranges in front of you, you’re reminded that website traffic is down and people are demanding answers!

Take. A. Deep. Breath.

Here’s a handy website traffic analysis decision tree to help make sure you’re asking the right questions at the right times.