Sandbox SEO -
  • Home
  • About
    • About Tylor Hermanson
  • Contact
  • Sign-Up
Sandbox SEO -
Home
About
    About Tylor Hermanson
Contact
Sign-Up
  • Home
  • About
    • About Tylor Hermanson
  • Contact
  • Sign-Up
Tests

How do redirects affect page load time?

"Use other door" sign in front of business

photo credit: Sarah Caufield

We talk about redirects in the SEO field regularly. From cleaning up 404s to preparing for a site migration, it continues to be a critical part of our website audits and site maintenance. However, when it comes to SEO, redirects are almost exclusively considered in how link equity is transferred. But are we forgetting something?

What about page load speed? We know at a bare minimum a redirect means your browser must process an additional HTTP request before rendering the page. But how long does that really take? Is it enough to matter?

In this research, I have explored a few key questions to understand how redirects affect page load time.

  • How much do redirect chains impact page load speed?
  • How much does the number of redirects listed in your .htaccess file impact page load speed?
  • Is page load speed affected by the order a redirect is listed in an .htaccess file?

Continue reading

October 1, 2016by Tylor Hermanson
FacebookTwitterPinterestGoogle +Stumbleupon
THIS DAY IN SEO
2008 October, 2nd
Google Removes Directory Submission from Webmaster Guidelines - It was only a matter of time for Google to officially change its stance on directory submissions and on this day in 2008, it did. As a sign of things to come where most directory links would not only become irrelevant, but potentially dangerous, Google removed the following suggestion from its Webmaster Guidelines: "Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites."
This Day in SEO
Recent Posts
Why ‘Ahrefs vs. Semrush vs. Moz’ Misses the Larger Point

Why ‘Ahrefs vs. Semrush vs. Moz’ Misses the Larger Point

4 Clickstream Alternatives to Fill the Jumpshot Void

4 Clickstream Alternatives to Fill the Jumpshot Void

Best Cities to Get an SEO Job

Best Cities to Get an SEO Job

7 Absurd SEO Correlations Using Google Correlate

7 Absurd SEO Correlations Using Google Correlate

12 Analytics Lessons from It’s Always Sunny in Philadelphia

12 Analytics Lessons from It’s Always Sunny in Philadelphia

Categories


Home | About | Contact | Sign-Up

© 2019 copyright Sandbox SEO