2012December, 12th Google Announces Data Highlighter Tool for Schema - On this day in 2012, Google made schema markup much easier. Users could use new tool called "Data Highlighter" in Google Webmaster Tools to annotate schema markup by simply highlighting the words. Additionally, Google would recognize highlighting patterns and would recommend other text to markup based on its predictions technology. It did have its limitations, however. It only worked for select schemas and this markup would not be recognized by Yahoo or Bing, unlike the traditional microdata markup. This Day in SEO
