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August 14, 2016
by Tylor Hermanson
THIS DAY IN SEO
1998
February, 21st
GoTo Debuts Pay-for-Placement Service
- Despite a similar failed attempt by Open Text a couple years earlier,
GoTo debuted its pay-for-play search engine placement program on this day
in 1998. Although it was frowned upon by many, supporters at
GoTo compared it to the Yellowpages
and pointed out that other search engines often didn't show the "best" results, just those who were best at SEO tricks.
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